FTC Cracking Down On Non-Consensual Geolocation Sharing

After recently cracking down on geolocation data being sold to health clinics, the Federal Trade Commission (FTC) finalized a settlement with InMarket Media on a 3-0-2 vote over allegations the digital marketing and data aggregator company collected and used consumers' location data unlawfully. The Thursday (May 2) order prohibits the company from “selling, sharing or licensing any precise location data and any product or service that categorizes or targets consumers based on sensitive location data.” FTC’s complaint says the company...